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It is just when human mind liberates itself from the limitations and boundaries, technology moves ahead and raises yet another milestone. This is just what perhaps Ethan Marcotte did while he introduced the idea of creating web designs which “responds” towards the screen dimensions and resolutions it is being viewed on. His applying for grants Responsive Web Design were viewed on the blog “A list Apart”. Getting freedom from screen sizes and resolutions of numerous devices has become a liberating and possibly creatively fulfilling experience for the web designers.

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In the web 0.1 era when static one-page websites were created, things were pretty much simple, no less than with them in the present point in time. Gradually, mobile was introduced also it underwent several transformations which continue till today. Along came other devices also, for example Notebook and Kindle. While the marketing geeks have always remained about the pursuit for possible ways of reaching absolutely free themes and target audience, web has stayed the least expensive way of emailing them (one way initially and 2 way today) with best ROI. It has opened new avenues to forge transparent and uninhibited conversations and possesses hence kept marketing teams on its toes to design their communiqué or websites suited for the not merely each display size but also the top features of the each medium or device.

Even though the variety of devices will surely rise, having separate websites for each and every device can supply a mind boggling number websites to be designed, updated and managed on a regular basis. Needless to say that all website may not convey the identical theme or essence, but demands to be created as your audience could view it on the device he is preferred with. To top it up, the audience experience in different browsers could differ vastly. Although we now have evolves further, we would examine independence in the limited screens of handheld devices. The opportunity to use any surface being a screen is probably on the horizon!

Today, even Google recommends Responsive Web Design as their preferred way for building websites. Moreover, Google Analytics can provide a consolidated report on the data of the website from each device, instead of different charts and graphs for different sites.

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Responsive Web site design was a term coined by Ethan Marcotte which rests on the concepts of fluid designs and content and image choreography and media queries.